"The tragedy of life doesn't lie in not reaching your goals. The tragedy lies in having no goals to reach."

American social activist Benjamin Mays (1894-1984)


What is coaching?

Coaching is aimed at improving the individual rather than the organisation. Coaching addresses personal skills and development as well as business and work skills. Coaching can assist an individual achieve improved performance, productivity and delivery of objectives, but can also help at times of career transition and change. Research has shown that coaching can be of real benefit to individuals during their first 100 days in a new role.


Coaching at University Hospitals Birmingham NHS Foundation Trust

We have actively developed our coaching capacity and access to trained coaches.

Coaching is about achieving a high-performance culture, focusing on the strengths of a team or individual. Coaching is not used as a remedial exercise. It does not focus on addressing problems or managing poor performance. The aim of coaching is to develop an individual through a guided conversation and questions, enabling the individual to find solutions in their own working environment. 


Why work with a coach?

Research by the International Coach Federation (ICF) identifies...

“Individuals who engage in a coaching relationship can expect to experience fresh perspectives on challenges and opportunities, enhanced thinking and decision making skills, enhanced interpersonal effectiveness, and increased confidence in carrying out their chosen work and life roles.”


If you looking to enhance performance in areas such as:

  • Creating a safe and caring culture
  • Optimising individual and team performance
  • Enhancing management and leadership strategies
  • Enhancing time management and personal effectiveness
  • Managing work/life balance

If you wish to access a coach, please visit the NHS Health Education Inclusive Coaching site using the following details:

Web site address:


How will coaching help my development?

Coaching can help your development in a variety of ways. Working with your coach, they will assist you to develop your own ideas and solutions by using questioning techniques that will allow you to use your own thought processes to identify solutions.  Your coach will help you with techniques and skills that will assist you in your development and performance. A contract between the coach and client will be signed by both parties at the beginning of the relationship to agree upon the minimum number of times they will meet and the commitment each will give to the process.

Coaching is normally for an agreed fixed period of time.  Your relationship with your coach will take place in a safe and secure environment allowing you to be challenged about your perceptions and approaches at work.  If you need to draw on the knowledge and experience of an individual to support you through a significant transition in your work, then you should review the section on Mentoring as this is more likely to be the right development opportunity for you.

For many of us our manager acts as our coach. Our managers are able to provide us with non-directive outcome focused support that balances the needs of both the organisation and as individuals. However, you may, in agreement with your manager, decide that it would be appropriate to have coaching relationship that is not your manager or within the organisation.


Further Resources

Case studies: Leeds Teaching Hospital and NHS Yorkshire and Humber


Visit the Coaching blog Leadership academy - A blog on resilience within work


Further Reading

"The Coaching Manual: the Definitive Guide to the Process, Principles and Skills of Personal Coaching", by Julie Starr, 2010, Prentice Hall Business, ISBN 027374058X

"Coaching for Performance: GROWing Human Potential and Purpose - the Principles and Practice of Coaching and Leadership (4th Edition) (People Skills for Professionals)", by John Whitmore, 2009, ISBN 185788535X

"Coaching Skills for Leaders in the Workplace: How to Motivate and Get the Best from Your Staff", by Jackie Arnold, 2009, ISBN 184528318X

"Making Coaching Work: Creating a Coaching Culture", by Clutterbuck and Megginson, 2006, CIPD, ISBN 1843980746 


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